Fat Toad Films. ID.

Fat Toad Films is a production company that produces corporate, documentary and narrative films. Our aim with the logo design was to create a bold, simple, and memorable concept. The new logotype in journalistic black-and-white, uses the classic font ITC Avant Garde Gothic, characterised by geometrically perfect round strokes. The “o” of one of the layers is positioned exactly in the centre of the black circle, while the other suggests a movement (which refers to the act of focusing the camera and allows the viewer to participate in the identity). The business cards were printed in Extra thick, premium 600 gsm stock with black colour seams.